The Definition And Explanation Of Branding Marketing Essay

The Definition And Explanation Of Branding Marketing Essay This essay is about how graphics is able to change the consumers perception about a brands identity. This document summarises how the graphics of the brand is able to create an identity for the brand. The shift from simple products to brands has not been sudden or inevitable. You could argue that it grew out of the standardisation of quality products for consumers in the middle of the 20th century, which required companies to find new ways to differentiate themselves from the competitors. This type of standardisation forced companies to find new ways of distinguishing themselves. Brands such as Chanel have built a contract between the company and the consumer; in fact, the consumer has now become the judge. If the consumer feels that the brand is not for them, they will immediately chose to end the contract with the brand. 1.2 Aim To understand how brands use graphics to entice the consumer. What graphical elements are used to bring in the consumer to the brand? The brands graphics is more than just a logo, or the price of a product, service or organisation, it is also the packaging, the promotions and the advertising, all of which is guided by precisely worded positioning. In advertising, reason informs, but emotion persuades (2011). 1.3 Objectives To identify what branding is perceived as To research the different perspectives of designers, artists and writers in branding To research and understand the graphics in Chanel and Primark To reflect on Primark and Chanel graphics branding and the consumers perceptions 2. Introduction This Chapter was based on the initial research about branding in order to understand what branding does, how it is perceived and understood, thus helping to better understand the basic need of branding and how this is then incorporated into the graphical element of branding. 2.1 The definition and explanation of branding A brand is a persons gut feeling about a product, service or organization. Riston (2004:21) suggested that a brand is not just a logo, an identity or a service. The product is not of existence until the consumer gives it a place in their world of products around him or her. A brands success counts on the individual, not on companies, markets or the public. When the word success is used, it refers to how much the brand is valued by its consumers. What is a gut feeling? Because people are emotional beings, to understand an emotion a person has to feel the emotion, therefore the emotion dictates the gut feeling. In a positive case, a person will feel an emotional bond in their mind. Kotler and Keller (2006:275) assert the importance of understanding how we consumers perceive the brand and what impact a brand identity has on consumer perceptions. One could argue that these ideas relate to brand image, which refer to a brands subjective or perceived attributes. A consumers perception of a brand is vital on how the brand is generally perceived. The image of the brand however is not judged by the product, service or organisation. An experience is the meaning the brand has. Think of the brand as the core meaning of the modern corporation, and of the advertisement as one vehicle used to convey that meaning to the world. (Klein: 2010:5) Naomi Klein refers to the theory of branding as a meaning she says that a brand is a meaning. Klein (2010:6) states that ads where put in place to manipulate the buyer/user to thinking that their lives will be incomplete without their product, service or organization. She says we buy brands, not products. For example, mobiles instead of mail, television instead of the radio, light bulbs instead of oil lamps and so on. Being innovative is not enough; you need a strong advertising method to accomplish a successful brand. Advertisements need to be strong enough to create a bond with the public. Advertising becomes the bridge between the public and the product. Advertising plays a very big part in how the consumer visualises the brand. 2.2 The graphics in branding Why isnt a brand just product? Because a product is made in the factory and a brand is a meaning, made in the mind of a human being, this is why when we combine the product and the brand we are able visualise a sense of emotion but communicate the idea through the media of graphic design (Gavin Ambrose: 5:2006) Ken smith, Sandra Moriarty, Gretchen Barbatsis and Keith Kenney attempt to identify and describe the field of visual communication (2005:10). One of the most important pieces of the visual communication puzzle is aesthetics. The nature and beauty of aesthetics are a language in itself, they question how it is so meaningful to the human eye is mystery. It is suggested that, because of the nonverbal nature of aesthetics, what can be written is only speculation about the nature of visual aesthetics and cannot therefore be of visual aesthetics itself. Malcolm Barnard also questions whether this type of communication can classed as nonverbal (2002:29). Barnard states that the importance of the transmission process, if the messenger does not receive the message that it was trying to portray, then a part of the communication process may have failed in either its medium, or delivery method. The aesthetics of graphics maybe seen as a voice of its own, graphics plays an important role in a bra nds identity. Kevin Budelmann, Yang Kim, Curt Wozniak (2010:7) discuss how a brand is made up of different elements. It is just not the logo the makes the brand. The brand is built from the colour of the envelope the companies distribute to the song that plays whilst customers wait on the telephone. Gavin Ambrose, Paul Harris (2010:10) has raised- you need to get someone to check the grammar and spelling awareness of how the packaging of a brand is important. For many brands the first interaction a consumer has with a brand is the package. Paul Harris (2010: 10) talks about how the feel of the brand gives to the consumer is a secondary interaction. The primary interaction is visual interaction and is the first connection a consumer has with the brand. What does this mean and who said it? Does it need a reference? One may argue that packaging is not only a part of the brand but it is a part of the overall graphic communication. The brain recognises shapes first then colour which helps trigger emotion. Although its easily said, the requirement of the right colour is necessary. Why? Because being selective helps build awareness and expresses individuality. Line, colour, tone, text and layout are what visual communication is all about. We need this method to distinguish a personality of style. Without it we are black and white. Colours represent a mood. In 1923 Kandinsky proposed that there was a universal relationship between three basic shapes and the three primary colours (shown below in figure 1). He believed that the colour yellow and the shape of the triangle to be the most dynamic and active through to the passive cold blue circle. (Gavin Ambrose: 2006:15) Even though the human has not discovered all the colours possible we are able to relate a colour to an emotion, brand or company. Just as a country has a flag to represent its self, we are only able to understand which country it belongs to by the colour or the logo. Red and white is common them present in many of the top brands around the world. When the grocer first went on sale in January 1862 (2012), there was no Coca-Cola. There was no Cadbury, no Heinz, and No Hovis. Many of the brands we know today, love or hate them, use them daily without thought or pointedly avoid, were not. Coca-Cola is one of the biggest world providers. They have the most successful branded value in the global branding industry. Consider for instance a can of coke-a-cola: means are to hold the liquid. Whereas coca cola (brand) holds a set of values related to the product. If separate, the brand from the package you are left with a mental container, a set of fonts, colour and graphics. These together crea te a brand thus giving the brand value. (Gavin Ambrose, Paul Harris: 2010:14) Advertisers Chris Creative Legacy Agency (CLA) believes the core essences for branding is the brand recognition. Without in-depth branding, your company gets no direction, what matters is how you get the customer engage. He believes that the brand needs to build a curiosity and an experience. Connecting the consumer with an experience is what builds the brands recognition. Brand does not have a real definition. The importance of having a brand is delivering the core message. Using different market material and communication and the way you present yourself will help bring the foundation of a structured brand. people are also rational beings why dont you mention branding as a rational solution to a problem? branding as a solution to the problem of how we give meaning to products and companies? (EXPAND) 2.3 Brand identity Rita Clifton (2009: 34) peruses the ideology of brand measurement by power. Brand valuation is an attempt to attribute part of the total value of a firm brand. Nevertheless, brand equity- Especially for brands like Microsoft or Google as opposed to a product, such as Chanel or Primark is like a reputation (it cannot be brought or sold). A brand identity builds and creates awareness for a business. When an individual has trust in a brand they help the buyer to create strong loyalties, dedication and meaningful relations. A brands value is dependent on reliability and delightfulness the brand is able to deliver. This sort of status cannot be sold, where as a trademark can be sold. The importance of economic value is also a perspective that some may argue has an impact of how a brand is perceived by the consumer. Rita Clifton (2009:17) talks how there are far more interest in the brands recognition than there was ten years ago. But there is still an ignorance and misunderstanding of ma ny of the issues. Without the value the brand will not be successful. Jan Lindeman in chapter three of the book brands in branding, talks about how the market value has quadrupled from less than twenty-per cent in 1975 to eighty per cent in 2005. Marty (2006:8) agrees that our society has moved from mass production to an economy of mass customization. Our purchasing choice has multiplied. Another example is Cadburys chocolate, without its branding logo, colour it is just a chocolate bar. The foiled packaging alone would keep the chocolate bar fresh but would result in half of the branded value that Cadburys chocolate has with its packaging Similarly Marty explains how on one side of the business you have your analytic, linear, logical thinking. On the other side the creative thinkers who like to see things emotionally that are intuitive. Marty (2006:20) puts his view on how the best brands are created when a strategic side and supported by the creative. When people start to believe there is no substitute for a brand that is when you know the brand is desirable. On the other had when you compare a product, service or organisation to another you understand that the product, organisation or service you have brought into, can be substituted by another brand. Charismatic brands such as Chanel have successfully created trust and social statuses within peoples minds. The meaning is constructed and communicated by the designer and communicated through the clothing to then conduct the message to the consumers. Likewise another brand which has also created a meaning in their consumers beliefs is the brand Primark. Apple has been able to use the power of fashion and trend to their advantage. Bill Halal (2011) explains how Steve Jobs is a genius at minimalist designs that integrate technology breakthroughs to fill a newly emerging need with unusual style. He thinks success requires listening to the technology in order to discover the potential products waiting to be invented. Any brand can be charismatic but you have to be different to the rest of the competition out there. Otherwise your brain will just filter though, and your brand will become just another brand. In an article written by Mathew Jones (2007) the scientific researcher, writes about explains that all behavioural episodes occur in a distinct spatial context: where we are, has a profound effect on what we do, particularly if we associate the place with a specific event or stimulus. Our brains function so we can spot the difference but also spot the obvious. Through the lifespans of humans, we have gone to many stages of discovering , featuring, experiencing and now identifying what is different. 3. The market Perry Marashal (2006:1) Google can bring thousands of visitors to your website twenty-four hours a day, 7 days a week, or the entire year. Whether eating breakfast, on the go, taking a phone call or daydreaming. The market is now all about creating tribes. People join different tribes for different activities; this helps them to be accepted in a particular social group. These particular groups have been created to separate personalities. A person who likes to read may always turn to amazon. A person who buys electronics may always turn to apple. To be different you have to be focused and create a vivid image aimed at your target audience. The questions a brand must ask of it are: who or what it is and why it is the way it is. So Chanel we all know is a fashion brand that is a successful brand because of the unique user experience it provides. It has become loyal to customers through time. A brand is more successful when it is able to think long term and retain its focus in the brand not the amount of profit. Listening to the brand is important not to the market. Short term profit is not what creates a brands value. The value grows when long term focus is in place. A basic brand model either is the company selling many items, or a company selling to companies to max publicity. A brand is like architecture. It requires logic and beauty to be the best of the best. Nor can a brand be valued if it does not have networks!?!!!?!?!?!?!?! (WHAT DOES THAT MEAN)(reference) Creativity is what gives a brand its power in the market (reference). Companies find it difficult to manage both the strategy and the creativity. You need a balance of both tools to build a strong brand. The reason why companies like Selfridges are valued is that they did not do what every other company does. They created a unique customer experience. Remember the customer is always right! Kotler and Keller (2006:275) say that although competitors may easily duplicate the manufacturing processes and product defines, they cannot match creativity and innovation. Innovation is key to omnipresent the point of view that is dynamic and fantastic. We need innovation in creating the identity of a brand. Without innovation we are like a car with no petrol. We do not move forward and people become bored of the repetitiveness of the usual cycle. Just like in life we need a change day to day otherwise our emotions are tied to being drain and depressed. You have to treat a brand like a human, you need to nurture it until is able to stand up on its two feet. The initial beginning of creating a brands identity is by its logo giving the brand name. The name requires being memorable, protective and likeable. Not forgetting the spelling and pronunciation to be easy. In the market industry, the phrase brand equity is to describe the value of having a well-known brand name. The idea is based on that the owner of a well-established brand name can generate more profit from products with their brand name than from products from a less well-known name. You may also call brand equity as brand value or brand recognition. (Aker: 1991). A great name deserves great graphics. A clear understanding of the key terms used in graphic design will help to articulate and formalise your ideas and ensure accuracy in the transfer of those ideas to others. (Paul Harris, Gavin Ambrose: 2006:7). Graphic design is a discipline that continues to evolve. Ambrose shows how technology has affected communications in the past and how it continues to do so. (Paul Harris, Gavin Ambrose: 2006:274) Coupled with this is the ever-changing taste and preference of society. Which in the 20th century, gives arise to how information should be presented. In many schools and universities across the board, this has become a disciplinary act. So what comes next? Behind shape and colour, the brain takes time to process language. You need a strategy to survive in the big wide world of brands. A logo is able to work across many languages and cultures. It is socially powerful enough to stand alone. We now use the gender to process the message and communicate it but then to pass it on to the gender again, before we would use the gender to pass on the message for other people to receive it We as people need to able to communicate ideas effectively and this is where many businesses fail to be valued. This tends to happen because they manipulate the public into something they are not. It is like receiving your goods and the service or product does not reach its expectations and is obvious. It isnt a sin to manipulate the public but if it isnt done using the right method it will become unsuccessful. We need to be able utilise a successful strategically method to become successful. Packaging is the last chance to build your brand. Make it fun! Why do we use packaging in so many different and odd ways? Many of the companies these days use a varied range of eco-friendly materials and methods to show that they are re-cycling back into the community. They use this as a unique selling point, which also helps the companys costs, sales and advertising. Although this method has been rinsed out we have now created the idea of customer involvement. The Niche market is now able to take the lime light from the big brands to use it as a unique selling point for maximising brand value not profit. Brands that use this strategy will benefit from sales and emotional bonds resulting in a higher value which would mean a more successful, trusted brand. According to Alina weeler (2012), we continue to invest in our core strengths. First, we dont skim on understanding the consumer. Second is innovationà ¢Ã¢â€š ¬Ã‚ ¦ And third is brandingà ¢Ã¢â€š ¬Ã‚ ¦ Were delivering more messages to our consumers WHAT A POOR PICTURE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Alina Wheeler (2012:6) http://1.bp.blogspot.com/-zFc7Vs9QyC4/TzUsU2Z6XjI/AAAAAAAAaUE/B62UEI-wKFI/s320/coco-chanel1.jpg 4. IntroductionConceptCHANELChanel spring/summer 2013Karl Lagerfeld V Magazine, 2002 Chanel and Primark are two strong brands on opposite sides of the economic market trade. Primark is Cheap and cheerful as one would say whereas Chanel is luxurious and expensive. The aim of this research is to understand how the graphics adds to the brands identity. This chapter studies Chanels history and current brand identity. The reason why this chapter will investigate the historical and current brands identity is to understand why Chanels possible reasons of brand value and its consumers perceptions. 4.1 Chanel Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. (Coco Chanel: 2010). Chanel has a strong influence on its target audience. Chanel did not design well for women because she was a woman. She invented how modern women should dress because she epitomised the independent rule breaking women. Caroline Rennolds Milbank (2005:27) suggests that Coco Chanels clothing range was basic. These inspirational quotes give Chanels brand an identity and meaning. According to Ritson (2004:21), a perception is subjective, supported by the individual consumers values, needs, beliefs or experiences. Laforet S (2010:213) views the role of brands in building corporate reputation, over time through advertising and communication. Gabrielle Coco Bonheur Chanel (August 19, 1883 January 10, 1971) was a French fashion designer and founder of the Chanel brand. She was the only fashion designer to appear on Time magazines list of the 100 most influential people of the 20th century. Chanel had a desire to rise above her common origins. Her talent and dedication unveiled her to a successful business and social prominence. Her professional life gave her a platform for the social class society. (2011:45) According to Forbes, the house of Chanel is partly in ownership with Alain Wertheimer and Gerard Wertheimer (grandsons of the early partner Pieerre Wertheimer (Forbes: 2011) reference) Chanel designs S.A.S designs, manufactures and retail fashion. (reference) 4.2 Target audience Chanel has always specialised in items such as simple suits, dresses, womens pants and costume jewellery too. Coco Chanels designs and creations are timeless. (Publication march 4/2011). Chanel represents women who want to be stylish, simple and elegant. Teo jia En views Chanels brand as a very strong brand (2010:7) 4.3 Micro analysis Strength Strong brand image: The story of Coco Chanel, who famously said fashion passes, style remains: Conveys a very strong message of Chanels timeless elegance. Cult Designer Karl Lagerfeld he has known to change nothing but everything for Chanel Beauty is in the detail Chanel is famous for its tweed material, detailed chain, and embroidery 4.4 Macro analysis Technology Macala Wright explains that all luxury brands have challenges with creating a connected consumer experience, especially in the automotive sector. Imhoff advises that, in addition to a companys main web presence on social media sites like Facebook and Twitter, they must also participate in forums where consumers have built communities celebrating their passion for the companys products. We always participate in an authentic and transparent manner building a solid connection between our consumers and our brand shared Imhoff. (2012) Social The consumer believes the value of the one who is wearing Chanel bag has a higher value than the one who is not wearing such a brand. The consumer feels the brand equity increases their social value Political Piracy of this bag has decreased the amount of sales Chanel could potentially have. The New York times makes a point that fake bags can function as free advertising for the real thing. I believe that people who buy fake designer handbags may decide to buy the real thing when their income increases. 4.5 Market position Chanels financial expert estimates that Chanel had a third of of Frances fashion and luxury goods sector in 2008 with an estimated value of $10.3 billion. The luxury leader Karl Lagerfeld is an inspirational creative director for Chanel. He himself has created a very strong brand image for Chanel. At the 2010 International Herald Tribune Luxury conference in London (2010), Imran Amed interviews Karl Largerfield. Karl Lagerfeld says Chanels market reputation is judged by the consumers perception not by the market. To him market value does not matter. He is a true believer of consumers perceptions as top priority, you need to be connected to be informed. Kotler and Keller (2006:174) explain that successful brand identity strategies require that organisation fully connect with their consumers. In relation to that Belch and Belch (2004:113) expand on the point of how consumers use information from other sources can be just as important in creating a brand identity strategy. 4.6 Chanels competitors/analysis Louis Vuitton established sine 1854 is one of the main fashion brands of 2012, alongside Gucci who manges over 425 stores over the whole world are strong competitors for Chanel. According to Brandz valuation 2010 Gucci, Louis Vuitton and Hermes have managed to take place of the top three brands, Chanel coming in fourth. These top three brands specialise in leather, whereas Chanel does not. Chanel dropped sales by 13 percent, whilst the other top three leading enjoyed the lime light. THIS HAS NOTHING TO DO WITH BRANDING?! IS IT RELEVANT? http://www.femalefirst.co.uk/image-library/land/500/p/primark-logo.jpg 5. Introduction http://www.primark.co.uk/multimedia/homepage/home-page-spring-2013/spring2013_webpage_jpegs_uk8.jpg?w=492http://www.catwalkqueen.tv/assets_c/2009/01/Primark%20Spring%20Summer%202009%201-thumb-480748-127835.jpg This chapter looks at how Primark use graphics to enhance their brands identity and the historical origins of Primark. This will add an additional and alternative perspective to what the consumers perceive to be a brands identity. 5.1 Primark Primark is an Irish clothing retailer, operating in Austria, Belgium, Germany, Ireland, Portugal, Spain, the Netherlands and the United Kingdom. Primark is part of Associated British Foods (ABF), a diversified International food WHAT IS THIS!? Primark sells clothes at the budget end of the market. The company sources cheaply, using simple designs and fabrics in the most popular sizes and buys stock in bulk. All of the companys merchandise is made specifically for the company and as such Primark has its own brand names. Within both menswear and ladies wear there is one main brand name that supplies most of the fashion labels, which are added to by other suppliers. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer in terms of sales and revenue with its existence mainly in Ireland, UK, Spain and expanding further in the Europe. It is believable that soon it will become leading clothing retailer. As this budget, chain grows further out into other parts of the world. It is performing just as well here in Europe. The Manchester Evening News (2012) states that Primark has continued to resist Europes economic woes after an exceptional year in which it racked up  £3.5bn in sales and created 10,000 new jobs. 5.2 Strategic marketing analysis Using different analysis tools reveal that Primark is expanding globally and increasing its presence in the global market; Primark has adopted an approach of Think globally, Act locally as stated by Armstrong, (2006). Primark are expanding globally, but cater needs of the local consumers as well as the current fashion trends in their particular westernized local culture. Primark supports UKs global role by showcasing the best of British fashion to a global customers as well as it reflects how it builds social cohesion and business ethics between customers and its suppliers. Considering Primark has spent next to nothing on their advertising, this statement also maybe support Van den Heever (2000:11), He believes that a brand is not a name, logo, sign, symbol, advertisement or spokesperson. A brand is everything that an organisation wants people, obviously its target market being one of the main aspects, to understand, communicate a meaning about its product and services. 5.3 Target audience Primark have clear understanding demands of their customers. Primarks market segment is the fashion conscious people under-35s with the slogan Look good, pay less. Primark has chosen cost leadership strategy; it means that Primark has a cost privilege over competitors. 5.4 Micro Analysis Cheap price clothing, Primark is known for its cheap prices, The independent News( 2012), states that Primarks retail gross margins rose by 300 basis points. Total retail sales rose by 46 per cent to  £146.5m. Nick Robertson (2012), chief executive, said: It is challenged in the UK. But fortunately we sell to 20-somethings all over the world. Primark can choose competitive prices and produce quality clothing. So right price for the right product will increase the customers satisfaction Primark is on a larger scale than a lot of retailers, and employ over 20,000 employees they have become a part of a lot of peoples lives, they create a connection with their consumers by mass employment 5.6 Macro Analysis Political factors Primarks business polices are subject to government in order to sustain the smooth running of its business Economical, the company has established itself by providing its target consumers with affordable products. The pestle anaylsis (2012) says that Primark have analysed the price of the products of its competitors and then have taken advantage of their price during recession. Their exporting, importing and manufacturing prices are so low, they are able to make profit regardless of the economical downfall Social analysis Social analysis is focused on the demographic changes that might influence the product in the new buying perceptions of the market. The taste and buying target consumer population is the business priority. When other brands launches a new marketed product, Primark surely finds a cheaper alternative for their consumers Technology An article on Marketing Plan, refers the idea of how technology does effect a business how a social or economic factor would. With innovation, technology is able to create a smoother process of maybe a product transaction or improve the quality of the products. Primark could improve the transaction process, as their ques are miles long. If this is improved with the help of technology, the economical profits will be maximised, and social value will increase, as it will be seen worn on more people It can also lessen the unethical working behaviour such as shoplifting which is very commonly occurred in Primark stores. 5.6 Market position Primark offers innovative, fashionable clothes at value-for-money prices. Like many retail fashion businesses, Primark does not manufacture goods itself: it works with its suppliers to produce goods to Primarks specification. Primark relies on low costs, economies of scale and efficient distribution to maintain its competitive market position. 5.7 Primarks Competitors/analysis Like any other business, Primark is also facing tough competition from George at ASDA, Tesco, Marks Spencer, TK Max, Costco, Next, Zara, New Look, Peacock and Matalan. Analysis for each major competitor determines that Primark has better business strength and high market share. It has good financial strengths and high profitability but relatively poor quality of management and low standards of technology position. Primark is paying least attention to its marketing strategies. Marketing represents boundary between marketplace and company, and knowledge of current and emerging happenings in marketplace is extremely important in strategic planning exercise. WHY HAVE YOU ANALYSED IT LIKE A BUSINESS? WHY ARE YOU TALKING ABOUT COMPETITIVE ANALYSIS? WHY IS THIS RELEVANT? 6. Advertising According to Jon Steel (1988:5), the most effective advertising involves consumers in two different but critical ways. Number one, it needs to involve them in the process of developing the communication, their feelings, habits, motivations, and desires all have to be explored and understood both how the product fits into their lives and how they might respond to different advertising messages. Jon (1988:8) follows on explaining the

Your Trusted Friends Analysis

Have you ever been watching television and right in the middle of your show been flooded with an endless amount of commercials? If you answered yes, I’m willing to bet that one of those advertisements were for one of the many fast food companies in the United States. In our country, fast food corporations have a dominating grasp on the consumer and the market as to which they are tackling. Some are calling it a pandemic, the next tobacco, and even a deadly drug that is being given to us willingly without any restrictions. Society has come to see this so called viable source of food as a quick, convenient way of getting the nutrition needed during our everyday lives. The only reason as to which we have been able to convince our minds that what is being offered is ok is due to the intense advertising campaigns, which these multi-million dollar fast food companies run. With ads directed at adults showing how a quick burger can be convenient on the go to a full blown marketing campaign directed at kids from ages three to thirteen, fast food companies have been able to brainwash most of America without any real restrictions. To ensure the health and well being of our countries youth, fast food companies must take more responsibility and be required to have restrictions on their marketing campaigns. Toys, Play place’s, clowns and kid’s club are only a few of the many marketing ploys which giant fast food companies have enacted to grab the youth demographic and capitalize on it. What kid is going to deny a fun finger food like french-fries, a cheeseburger, and on top of all that a toy! It’s like the big brother stealing candy from his younger sibling. In America, we have determined that the age of 18 is when one is considered an adult and liable for his own actions. Yet we allow major companies, which are detrimental to our overall health, to spend billions of dollars on marketing tactics that our directed solely at our countries youth. How can we expect these young children to make decision about poor food choices and living a healthy lifestyle when there is a toy involved? Schlosser touches on the growing problems with marketing that is aimed directly at the youth. He admits that studies don’t by the FTC show that young children cannot tell the difference between advertisements and actual television shows (192). This gives these companies a huge advantage over their target market. The child’s brain is under constant development and when they are exposed to so many advertisements daily for these fun, exciting foods that come with toys and feelings of fun, they are bound to give in do to their sheer mental capacity. In Eric Schlossers article â€Å"Your Trusted Friends† he states, â€Å"The typical American child now spends about twenty-one hours a week watching television- roughly one and a half months of TV a year† (193). This being said, children are seeing hundreds of these brainwashing commercials a week. Fast food corporations are pretty much stealing from the helpless with out any repercussions. Without any restrictions theses billion dollar empires are going to continue to target the heart of America, which will inevitably leading to a completely unhealthy nation who is blinded by the advertisements. It is time someone steps in and makes a change to benefit those who are suffering the most from this outrageous marketing scheme, our nations youth. That someone I speak of is the government. We need stricter policies on advertisements and target audiences. It's one thing for an adult male to make a decision to eat the unhealthy food offered by these companies. Being an adult he should be able to understand the consequences of eating fast food. It’s the eight-year-old child who does not. If fast food companies are going to base their marketing campaigns around children they should be inclined to help support positive programs for theses children such as schools physical education, summer programs and other activities that will teach kids to become active. The government needs to formulate a plan that would implement strict tax laws on marketing campaigns directed at younger audiences we could use these tax dollars for these types of programs that would counter the effects these companies products are having on the kid. I doubt parents would feel as bad giving McDonalds their money for non-nutritious food if they new a few pennies out of the cost of a cheeseburger would be going to her child’s elementary school P. E. fund. Kids will always love toys, fun foods and a happy time and these companies know that. There is no stopping the marketing that will be pushed at these kids. But what we can do is hold the companies responsible and demand that they give back. Our country over the past decade has been through everything from wars to recessions and the last thing we need is to only worsen the poor health of our country due to fast food. Our most impressionable citizens, our youth, are being flooded every day by the intense marketing schemes from fast food companies daily. These empires that have been built on our bad eating habits and poor decisions are only going to get worse and effect our children as well grandchildren if we don’t start finding solutions to counteract what these companies our doing to us. And I say counteract because we cannot bring these companies down. What we can do is hold them accountable and demand that they give a fraction of what they put into these giant marketing campaigns back to our nation’s children and the programs that are needed to keep them healthy. If we are going to make certain that our country lasts we must make fast food companies more responsible for the elaborate schemes they direct at our children. With some push and demanding of change from our government concerning this issue we can ensure the future health of our country.

Expected Pattern of Development from Birth to 19years

Expected pattern of development from birth to 19years AgePhysicalCommunication and intellectualSocial,emotional and behavioural 0-3 monthsGross- waves arms and brings hands together over body. Fine-clasps and unclasps handsThrough crying and physical contact. Smiles back when they see a smiling face.. Babies may stop crying after they are picked up or by hearing a familiar voice. By 3 months they get excited when its time to feed 3-6 monthsGross-rolls over from back to front and moves head to watch others Fine-reaches for a toy and moves it from one hand to anotherEnjoys rhymes and action songs. Uses sounds to gain attention.Can laugh showing a range of feelings. Stops crying when talked to and reaches out to be held. 6-12 monthsGross-sits unsupported and likely to be mobile e. g. rolling or crawling. by 12 months may stand alone briefly. Fine-grasps objects with index finger and thumb. Starts to babble and enjoys looking at books. They also watch and copy adults. Is affectionate tow ards family and primary carers but discriminates between strangers and family. plays peek-a-boo. 1-2 yearsGross-may walk holding onto furniture, by 2 years will walk unaided. Fine-uses spoon to feed, can hold own cup and will start to scribble. Also read: Child Development Not Following Expected PatternWaves bye-bye, fingers point to objects to draw attention to adults. Less babbling and more recognisable words e. g. â€Å"no†,†come†Cries when left with someone they don’t know. keen to explore as they become more confident. Also interested in other children but does not play cooperatively. 2-3yearsGross-uses sit and ride toys and able to run. At this stage they are able play on slides. Fine-draws circles and turns pages in books. Points to pictures of familiar objects and names them. Start to recognise shapes. Starting to use sentences or putting words together. Playing imaginatively e. g. on the home corner.Shows kindness Begins to understand anger and feelings. Gets frustrated when they don't get what they want. Separation from carers remains an issue for some unless they know who they staying with. 3-4yearsGross-walks upstairs with alternate feet. Runs backwards and forwards. throws a ball. Fine -draws face with features washes and dries hands with help. Use language to say how they are feeling because speech is understandable most of the time. Can name some colours and can verbally count to 10. constantly asks questions. Listens attentively to age appropriate stories. Start to understand the consequences of own behaviour.Can express their thoughts resulting in decrease in tantrums. Seeks approval from adults. 4-5 yearsGross- aims and throws ball, walks in a line. Climbs ladders, tree and playground equipment. Fine-draws a person with head, trunks and legs. Memory develops which allows recall of songs and rhymes. Imagination develops. Start to understand symbols e. g. writing and reading. Aware of others emotions and gender roles. Will follow basic rules and seeks play with peers in groups. Attends to own toilet needs 5-6 yearsGross- runs quickly and able to avoid obstacles. throws a ball to a partner and catches it.Fine-has control of pencil to form letters. Colours in pic tures. Attention span increases and the development of vocabulary extends communication. Most children know the alphabet and can name upper case and lower case. Enjoy a joke. Physical care needs are developed. Understand the rules of games. Often has one or two focused friendships. 6-7yearsGross-hops skips and jumps confidently, balances on a beam and uses wheeled toys e. g. roller skates. Fine-cuts out shapes accurately. ties and unties shoelacesShows reasoning skills but still using trial and error learning. Able to carry adult like conversations.Uses appropriate verb tenses, word order and sentence structure. Have strong friendships. Develops self help skills e. g. wiping up spills. Uses language rather than tantrums or physical aggression to express displeasure. 7-12 years Gross- Increased coordination skills which allow more concentration on games like football/netball. Fine-skills are refined allowing work like model making and typing. Able to reason and use logic to solve pro blems. Show creativity in role play. Begins to use information form one situation and transfer to another.Some are keen to show inappropriate behaviour to gain attention from adults and admiration from other children. 12-19 yearsPuberty begins for boys between 14-17 years and for girls between 13-16 years. May became sexually active Gross-stamina increases which allow for them to walk for longer distances and take part in energetic sports. Fine -increase of strength in hands enables movement such as twisting lids of jars. Question sources of information e. g. parents,books and teachers. Start to change physically and hormones affect their mood. Making a transition from dependence on family to independence.

Nursing Burnout - 3356 Words

Doris Adu Maximizing Opportunities and Maintaining Excitement in Nursing Professional Development Kent State University Abstract Staff nurses have great responsibilities in caring for patients. Often, these nurses experience heavy workload. Heavy patient load and stress contributes to burnout. Why is burnout important to discuss in relation to nurses? Burnout affects the performance of the nurse and the quality of care he or she provides to the patient. Therefore, it is imperative that staff nurses decrease the possibility of burnout and increase or maintain excitement and enjoyment in the field of nursing. If nurses do so, they will find joy in their work and quality of patient care will be increased. Contributors to burnout and†¦show more content†¦The Ohio house bill 346 also protects nurses by providing laws on staffing. HB 346 â€Å"requires hospitals to establish staffing plans, with meaningful input from direct patient care nurses, which are consistent with the principles of safe staffing developed by the American Nurses Association and other nationally recognized organizations† (Ohio Nu rses Association, 2011). The American Nurses Association as well as other nursing organizations should continue to advocate for nurses to work towards decreasing nursing workload and preventing burnout. Workload of the staff nurse can be heavy and in order to decrease stress and avoid burnout, nurses must learn to prioritize. Prioritization is a skill that nurses need to obtain to make the very best use of their time. It is also important because the better nurses can manage and use their time, the less stress they will have because they can do their job when they are supposed to do it. To manage time, nurses â€Å"need to create an environment supportive of time management and patient care† (Kelly, 2008, p. 393). To help manage time, nurses must set priorities. Kelly (2008) advices nurses use the â€Å"first thing first principle.† When a nurse realizes that certain things are more urgent than others, they can better manage their time to care for their patients in the time necessary. Kelly (2008), explained thatShow MoreRelatedNursing Burnout1279 Words   |  6 PagesNursing Burnout Bridget Solomon Grand Canyon University Spirituality in Health Care, HLT-310V Charles Self January 9, 2015 Nursing Burnout Sitting on my couch yesterday I was scrolling through my Facebook page, when I came across one of my girlfriend’s posts. It was an article written by an inner city emergency room (ER) nurse. The name of the article was, Madness: tales of an emergency room nurse and how I became a bitch. 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